Paolo Cirio & Alessandro Ludovico / Face to Facebook

Face to Facebook - This project is taking a hard look at Facebook’s privacy rules by liberating personal data.

Face to Facebook deals with questions about privacy in online contexts based on the most iconic of all platforms. Following the principle of Facebook, the artists have built a dating website into which they have imported, using a special software, 250,000 Facebook profiles, With a newly developed facial recognition algorithm, they have classified the profiles – as an ironic comment on the judgements made daily about people we don’t know – into different categories depending on their features and expressions. Being judged is the price everyone must pay to be involved in social networks. The project sneers at the trust that is brought to the platform by 500 million users, reminding them that there are – just as in the ‘real’ world – consequences to publishing intimate, personal information on social networks.